Monday 6 October, before the 10:00 trading call
Weekly trading prep
The week made £48.2k, £5.8k short of plan and 12% down on the week before, even though more people visited. Conversion dropped the day the returns banner went live and ad spend was flat, so the banner is the first thing to discuss.
Sales, last 7 days
Against plan and last year- Mon£6.1k−£1.3k
- Tue£6.4k−£1.2k
- Wed£6.0k−£1.4k
- Thu£7.2k−£0.6k
- Fri£6.9k−£0.7k
- Sat£7.5k−£0.5k
- Sun£8.1k−£0.1k
Traffic and conversion
Last 7 daysSessions Conversion 1 Returns banner live
- 1Keep or pull the returns banner? Conversion has been 0.5 points lower every day since it went live.
- 2Weekend traffic is up 25%. Most of it is new visitors from search, worth a landing page.